Many analysts expect Microsoft to raise its offer by $5 billion to $12 billion to entice Yahoo to sell. Yahoo is believed to want a bid of at least $56 billion, or about $40 per share. Microsoft's first offer, which was made public February 1, was originally valued at $31 per share.
Google already has offered to help Yahoo avert a takeover and urged antitrust regulators to take a hard look at the proposed deal. Many analysts believe Microsoft is prepared to offer as much as $35 per share for Yahoo, which still boasts one of the Internet's largest audiences and most powerful advertising vehicles despite a prolonged slump that has hammered its stock. Yahoo now will be under intense pressure to lay out a strategy that will prevent its stock price from collapsing again.
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